diff --git a/src/core/telegram-client.ts b/src/core/telegram-client.ts
index 4e423ea..ebca1f8 100644
--- a/src/core/telegram-client.ts
+++ b/src/core/telegram-client.ts
@@ -7,6 +7,21 @@ export interface SendMessageOptions {
   topicId?: number
   parseMode?: 'Markdown' | 'MarkdownV2' | 'HTML'
   disableLinkPreview?: boolean
+  buttons?: InlineButton[][]
+}
+
+export interface SendPhotoOptions {
+  photoUrl: string
+  caption: string
+  chatIds: (string | ChatDestination)[]
+  topicId?: number
+  parseMode?: 'Markdown' | 'MarkdownV2' | 'HTML'
+  buttons?: InlineButton[][]
+}
+
+export interface InlineButton {
+  text: string
+  url: string
 }
 
 export class TelegramClient {
@@ -21,7 +36,9 @@ export class TelegramClient {
   }
 
   async sendMessage(opts: SendMessageOptions): Promise<void> {
-    const { text, chatIds, topicId, parseMode = 'HTML', disableLinkPreview = false } = opts
+    const { text, chatIds, topicId, parseMode = 'HTML', disableLinkPreview = false, buttons } = opts
+
+    const replyMarkup = buttons ? { inline_keyboard: buttons } : undefined
 
     await Promise.all(chatIds.map((dest) => {
       const chatId = typeof dest === 'string' ? dest : dest.chatId
@@ -33,6 +50,27 @@ export class TelegramClient {
         message_thread_id: threadId,
         parse_mode: parseMode,
         link_preview_options: { is_disabled: disableLinkPreview },
+        reply_markup: replyMarkup,
+      })
+    }))
+  }
+
+  async sendPhoto(opts: SendPhotoOptions): Promise<void> {
+    const { photoUrl, caption, chatIds, topicId, parseMode = 'HTML', buttons } = opts
+
+    const replyMarkup = buttons ? { inline_keyboard: buttons } : undefined
+
+    await Promise.all(chatIds.map((dest) => {
+      const chatId = typeof dest === 'string' ? dest : dest.chatId
+      const threadId = typeof dest === 'string' ? topicId : dest.topicId
+
+      return this.client.api.sendPhoto({
+        chat_id: chatId,
+        photo: photoUrl,
+        caption,
+        message_thread_id: threadId,
+        parse_mode: parseMode,
+        reply_markup: replyMarkup,
       })
     }))
   }
diff --git a/src/index.ts b/src/index.ts
index 5eae1c5..92dd8e1 100644
--- a/src/index.ts
+++ b/src/index.ts
@@ -9,6 +9,7 @@ import { TokenManager } from './core/token-manager.js'
 // Module factories
 import { discordForwarderFactory } from './modules/discord-forwarder/index.js'
 import { discordWebhooksFactory } from './modules/discord-webhooks/index.js'
+import { hytaleBlogFactory } from './modules/hytale-blog/index.js'
 import { hytaleDownloaderFactory } from './modules/hytale-downloader/index.js'
 import { hytaleLauncherFactory } from './modules/hytale-launcher/index.js'
 import { hytalePatchesFactory } from './modules/hytale-patches/index.js'
@@ -18,6 +19,7 @@ import { hytaleServerFactory } from './modules/hytale-server/index.js'
 const MODULE_FACTORIES: Record<string, (config: unknown, deps: ModuleDependencies) => Module> = {
   'discord-forwarder': discordForwarderFactory,
   'discord-webhooks': discordWebhooksFactory,
+  'hytale-blog': hytaleBlogFactory,
   'hytale-launcher': hytaleLauncherFactory,
   'hytale-patches': hytalePatchesFactory,
   'hytale-downloader': hytaleDownloaderFactory,
diff --git a/src/modules/discord-webhooks/formatter.ts b/src/modules/discord-webhooks/formatter.ts
index b51ba49..8840b54 100644
--- a/src/modules/discord-webhooks/formatter.ts
+++ b/src/modules/discord-webhooks/formatter.ts
@@ -1,9 +1,11 @@
+import type { BlogPost } from '../hytale-blog/tracker.js'
 import type { DownloaderUpdate } from '../hytale-downloader/tracker.js'
 import type { LauncherUpdate } from '../hytale-launcher/tracker.js'
 import type { PatchesUpdate } from '../hytale-patches/tracker.js'
 import type { PresskitUpdate } from '../hytale-presskit/tracker.js'
 import type { ServerUpdate } from '../hytale-server/tracker.js'
 import type { DiscordEmbed } from './types.js'
+import { getBlogUrl, getThumbnailUrl } from '../hytale-blog/tracker.js'
 
 const HYTALE_ORANGE = 0xF26430
 const HYTALE_LOGO = 'https://hytale.com/favicon.ico'
@@ -105,3 +107,20 @@ function formatBytes(bytes: number): string {
   const sign = bytes < 0 ? '-' : ''
   return `${sign}${value.toFixed(i > 0 ? 2 : 0)} ${sizes[i]}`
 }
+
+export function formatBlogEmbed(post: BlogPost): DiscordEmbed {
+  const url = getBlogUrl(post)
+  const imageUrl = getThumbnailUrl(post)
+
+  const embed: DiscordEmbed = {
+    title: post.title,
+    description: `*by **${post.author}***\n\n[Read the full post](${url})`,
+    color: HYTALE_ORANGE,
+  }
+
+  if (imageUrl) {
+    embed.image = { url: imageUrl }
+  }
+
+  return embed
+}
diff --git a/src/modules/discord-webhooks/index.ts b/src/modules/discord-webhooks/index.ts
index b8cf7cb..683fb2c 100644
--- a/src/modules/discord-webhooks/index.ts
+++ b/src/modules/discord-webhooks/index.ts
@@ -1,14 +1,14 @@
 import type { Module, ModuleDependencies } from '../../core/module.js'
-import type { DiscordEmbed, DiscordWebhooksConfig } from './types.js'
+import type { DiscordMessage, DiscordWebhooksConfig } from './types.js'
 import { sendWebhook } from './sender.js'
 
 export interface DiscordWebhooksModule extends Module {
-  send: (eventType: string, embed: DiscordEmbed) => Promise<void>
+  send: (eventType: string, message: DiscordMessage) => Promise<void>
 }
 
 interface QueuedMessage {
   eventType: string
-  embed: DiscordEmbed
+  message: DiscordMessage
 }
 
 export function discordWebhooksFactory(
@@ -60,11 +60,11 @@ export function discordWebhooksFactory(
       this.running = false
     }
 
-    async send(eventType: string, embed: DiscordEmbed): Promise<void> {
+    async send(eventType: string, message: DiscordMessage): Promise<void> {
       if (!this.running)
         return
 
-      this.queue.push({ eventType, embed })
+      this.queue.push({ eventType, message })
 
       // Schedule flush if not already scheduled
       if (!this.flushTimer) {
@@ -86,16 +86,16 @@ export function discordWebhooksFactory(
 
       // Group messages by webhook based on event filtering
       for (const webhook of this.config.webhooks) {
-        const relevantEmbeds = messages
+        const relevantMessages = messages
           .filter(m => webhook.events.includes('*') || webhook.events.includes(m.eventType))
-          .map(m => m.embed)
+          .map(m => m.message)
 
-        if (relevantEmbeds.length === 0)
+        if (relevantMessages.length === 0)
           continue
 
         try {
-          await sendWebhook(webhook.url, relevantEmbeds)
-          this.dependencies.logger(this.name, `Sent ${relevantEmbeds.length} embed(s) to ${webhook.name}`)
+          await sendWebhook(webhook.url, relevantMessages, webhook.mentionRoles)
+          this.dependencies.logger(this.name, `Sent ${relevantMessages.length} message(s) to ${webhook.name}`)
         }
         catch (err) {
           this.dependencies.logger(this.name, `Failed to send to ${webhook.name}: ${err}`)
diff --git a/src/modules/discord-webhooks/sender.ts b/src/modules/discord-webhooks/sender.ts
index cd7ebaf..9eb45f1 100644
--- a/src/modules/discord-webhooks/sender.ts
+++ b/src/modules/discord-webhooks/sender.ts
@@ -1,18 +1,52 @@
-import type { DiscordEmbed, WebhookPayload } from './types.js'
+import type { DiscordMessage, WebhookPayload } from './types.js'
+import { isWebhookPayload } from './types.js'
 
 const MAX_EMBEDS_PER_MESSAGE = 10
 
-export async function sendWebhook(url: string, embeds: DiscordEmbed[]): Promise<void> {
-  // Discord allows max 10 embeds per message
-  for (let i = 0; i < embeds.length; i += MAX_EMBEDS_PER_MESSAGE) {
-    const batch = embeds.slice(i, i + MAX_EMBEDS_PER_MESSAGE)
-    await sendBatch(url, batch)
+export async function sendWebhook(url: string, messages: DiscordMessage[], mentionRoles?: string[]): Promise<void> {
+  // Separate full payloads (with components) from simple embeds
+  const payloads: WebhookPayload[] = []
+  const simpleEmbeds: WebhookPayload['embeds'] = []
+
+  for (const msg of messages) {
+    if (isWebhookPayload(msg)) {
+      payloads.push(msg)
+    }
+    else {
+      simpleEmbeds.push(msg)
+    }
+  }
+
+  // Build role mentions content
+  const roleContent = mentionRoles?.length
+    ? mentionRoles.map(id => `<@&${id}>`).join(' ')
+    : undefined
+  const allowedMentions = mentionRoles?.length
+    ? { roles: mentionRoles }
+    : undefined
+
+  // Send full payloads individually (they may have components)
+  for (const payload of payloads) {
+    const payloadWithMentions: WebhookPayload = {
+      ...payload,
+      content: roleContent ? `${roleContent}${payload.content ? `\n${payload.content}` : ''}` : payload.content,
+      allowed_mentions: allowedMentions ?? payload.allowed_mentions,
+    }
+    await sendPayload(url, payloadWithMentions)
+  }
+
+  // Batch simple embeds (max 10 per message)
+  for (let i = 0; i < simpleEmbeds.length; i += MAX_EMBEDS_PER_MESSAGE) {
+    const batch = simpleEmbeds.slice(i, i + MAX_EMBEDS_PER_MESSAGE)
+    await sendPayload(url, {
+      content: roleContent,
+      embeds: batch,
+      allowed_mentions: allowedMentions,
+    })
   }
 }
 
-async function sendBatch(url: string, embeds: DiscordEmbed[], retries = 3): Promise<void> {
-  const payload: WebhookPayload = { embeds }
-
+async function sendPayload(url: string, payload: WebhookPayload, retries = 3): Promise<void> {
   const response = await fetch(url, {
     method: 'POST',
     headers: { 'Content-Type': 'application/json' },
@@ -23,7 +57,7 @@ async function sendBatch(url: string, embeds: DiscordEmbed[], retries = 3): Prom
     const retryAfter = response.headers.get('retry-after')
     const delay = retryAfter ? Number.parseInt(retryAfter, 10) * 1000 : 1000
     await sleep(delay)
-    return sendBatch(url, embeds, retries - 1)
+    return sendPayload(url, payload, retries - 1)
   }
 
   if (!response.ok) {
diff --git a/src/modules/discord-webhooks/types.ts b/src/modules/discord-webhooks/types.ts
index 5a5e785..2185eac 100644
--- a/src/modules/discord-webhooks/types.ts
+++ b/src/modules/discord-webhooks/types.ts
@@ -10,6 +10,7 @@ export interface WebhookConfig {
   name: string
   url: string
   events: string[]
+  mentionRoles?: string[]
 }
 
 export interface DiscordEmbed {
@@ -18,6 +19,7 @@ export interface DiscordEmbed {
   color?: number
   fields?: EmbedField[]
   thumbnail?: { url: string }
+  image?: { url: string }
   footer?: { text: string }
   timestamp?: string
 }
@@ -28,6 +30,29 @@ export interface EmbedField {
   inline?: boolean
 }
 
-export interface WebhookPayload {
-  embeds: DiscordEmbed[]
+export interface ButtonComponent {
+  type: 2
+  style: 5
+  url: string
+  label: string
+}
+
+export interface ActionRow {
+  type: 1
+  components: ButtonComponent[]
+}
+
+export interface WebhookPayload {
+  content?: string | null
+  embeds: DiscordEmbed[]
+  components?: ActionRow[]
+  allowed_mentions?: {
+    roles?: string[]
+  }
+}
+
+export type DiscordMessage = DiscordEmbed | WebhookPayload
+
+export function isWebhookPayload(msg: DiscordMessage): msg is WebhookPayload {
+  return 'embeds' in msg
 }
diff --git a/src/modules/hytale-blog/formatter.ts b/src/modules/hytale-blog/formatter.ts
new file mode 100644
index 0000000..76fe050
--- /dev/null
+++ b/src/modules/hytale-blog/formatter.ts
@@ -0,0 +1,29 @@
+import type { BlogPost } from './tracker.js'
+
+function formatDate(isoDate: string): string {
+  const date = new Date(isoDate)
+  const months = ['Jan', 'Feb', 'Mar', 'Apr', 'May', 'Jun', 'Jul', 'Aug', 'Sep', 'Oct', 'Nov', 'Dec']
+  const month = months[date.getUTCMonth()]
+  const day = date.getUTCDate()
+  const year = date.getUTCFullYear()
+  const hours = date.getUTCHours().toString().padStart(2, '0')
+  const minutes = date.getUTCMinutes().toString().padStart(2, '0')
+  return `${month} ${day}, ${year} ${hours}:${minutes} UTC`
+}
+
+function escapeHtml(text: string): string {
+  return text
+    .replace(/&/g, '&amp;')
+    .replace(/</g, '&lt;')
+    .replace(/>/g, '&gt;')
+}
+
+export function formatBlogUpdate(post: BlogPost): string {
+  return `<b>📰 New Blog Post</b>
+
+<b>${escapeHtml(post.title)}</b>
+By ${escapeHtml(post.author)}
+
+<b>Published:</b> ${formatDate(post.publishedAt)}
+<b>Created:</b> ${formatDate(post.createdAt)}`
+}
diff --git a/src/modules/hytale-blog/index.ts b/src/modules/hytale-blog/index.ts
new file mode 100644
index 0000000..7a95858
--- /dev/null
+++ b/src/modules/hytale-blog/index.ts
@@ -0,0 +1,99 @@
+import type { Module, ModuleDependencies } from '../../core/module.js'
+import type { HytaleBlogConfig } from '../../types.js'
+import { formatBlogEmbed } from '../discord-webhooks/formatter.js'
+import { formatBlogUpdate } from './formatter.js'
+import { checkBlogUpdates, getBlogUrl, getThumbnailUrl } from './tracker.js'
+
+export function hytaleBlogFactory(
+  moduleConfig: unknown,
+  deps: ModuleDependencies,
+): Module {
+  const config = moduleConfig as HytaleBlogConfig
+
+  class HytaleBlogModule implements Module {
+    readonly name = 'hytale-blog'
+    private dependencies: ModuleDependencies
+    private config: HytaleBlogConfig
+    private running = false
+    private intervalId: NodeJS.Timeout | null = null
+
+    constructor(cfg: HytaleBlogConfig, deps: ModuleDependencies) {
+      this.config = cfg
+      this.dependencies = deps
+    }
+
+    isRunning(): boolean {
+      return this.running
+    }
+
+    async start(): Promise<void> {
+      if (this.running)
+        return
+
+      this.dependencies.logger(this.name, `Starting (poll interval: ${this.config.pollIntervalMinutes}min)`)
+
+      // Initial check
+      await this.check()
+
+      // Start polling
+      this.intervalId = setInterval(() => {
+        this.check().catch((err) => {
+          this.dependencies.logger(this.name, `Check failed: ${err}`)
+        })
+      }, this.config.pollIntervalMinutes * 60 * 1000)
+
+      this.running = true
+    }
+
+    async stop(): Promise<void> {
+      if (!this.running)
+        return
+
+      if (this.intervalId) {
+        clearInterval(this.intervalId)
+        this.intervalId = null
+      }
+      this.running = false
+    }
+
+    private async check(): Promise<void> {
+      const newPosts = await checkBlogUpdates(this.dependencies.stateStore)
+
+      for (const post of newPosts) {
+        const message = formatBlogUpdate(post)
+        const thumbnail = getThumbnailUrl(post)
+        const blogUrl = getBlogUrl(post)
+        const buttons = [[{ text: 'Read the full post', url: blogUrl }]]
+
+        if (thumbnail) {
+          await this.dependencies.telegram.sendPhoto({
+            photoUrl: thumbnail,
+            caption: message,
+            chatIds: this.config.chatIds,
+            buttons,
+          })
+        }
+        else {
+          await this.dependencies.telegram.sendMessage({
+            text: message,
+            chatIds: this.config.chatIds,
+            disableLinkPreview: false,
+            buttons,
+          })
+        }
+
+        if (this.dependencies.webhooks) {
+          await this.dependencies.webhooks.send('blog', formatBlogEmbed(post))
+        }
+
+        this.dependencies.logger(this.name, `New post: ${post.title}`)
+      }
+
+      if (newPosts.length === 0) {
+        this.dependencies.logger(this.name, 'No new posts')
+      }
+    }
+  }
+
+  return new HytaleBlogModule(config, deps)
+}
diff --git a/src/modules/hytale-blog/tracker.ts b/src/modules/hytale-blog/tracker.ts
new file mode 100644
index 0000000..4e48d0d
--- /dev/null
+++ b/src/modules/hytale-blog/tracker.ts
@@ -0,0 +1,72 @@
+import type { StateStore } from '../../core/state-store.js'
+
+export interface BlogPost {
+  _id: string
+  title: string
+  author: string
+  slug: string
+  publishedAt: string
+  createdAt: string
+  coverImage?: {
+    variants: string[]
+    s3Key: string
+  }
+  bodyExcerpt: string
+}
+
+interface BlogState {
+  seenIds: string[]
+  lastCheck: string
+}
+
+const ENDPOINT = 'https://hytale.com/api/blog/post/published'
+const STATE_KEY = 'hytale-blog'
+const MAX_SEEN_IDS = 100
+
+export async function checkBlogUpdates(stateStore: StateStore): Promise<BlogPost[]> {
+  const response = await fetch(ENDPOINT)
+  if (!response.ok) {
+    throw new Error(`Blog endpoint returned ${response.status}`)
+  }
+
+  const posts = await response.json() as BlogPost[]
+  const state = stateStore.get<BlogState>(STATE_KEY)
+  const seenIds = new Set(state?.seenIds ?? [])
+
+  // First run: mark all current posts as seen, don't notify
+  if (!state) {
+    const allIds = posts.map(p => p._id).slice(0, MAX_SEEN_IDS)
+    stateStore.set(STATE_KEY, { seenIds: allIds, lastCheck: new Date().toISOString() })
+    return []
+  }
+
+  // Find new posts
+  const newPosts = posts.filter(p => !seenIds.has(p._id))
+
+  if (newPosts.length > 0) {
+    // Add new IDs to seen list, keep bounded
+    const updatedIds = [...newPosts.map(p => p._id), ...state.seenIds].slice(0, MAX_SEEN_IDS)
+    stateStore.set(STATE_KEY, { seenIds: updatedIds, lastCheck: new Date().toISOString() })
+  }
+  else {
+    // Just update check time
+    stateStore.set(STATE_KEY, { ...state, lastCheck: new Date().toISOString() })
+  }
+
+  return newPosts
+}
+
+export function getBlogUrl(post: BlogPost): string {
+  const date = new Date(post.publishedAt)
+  const year = date.getUTCFullYear()
+  const month = date.getUTCMonth() + 1
+  return `https://hytale.com/news/${year}/${month}/${post.slug}`
+}
+
+export function getThumbnailUrl(post: BlogPost): string | undefined {
+  if (!post.coverImage?.variants?.length || !post.coverImage.s3Key) {
+    return undefined
+  }
+  const variant = post.coverImage.variants.at(-1)
+  return `https://cdn.hytale.com/variants/${variant}_${post.coverImage.s3Key}`
+}
diff --git a/src/types.ts b/src/types.ts
index 69c36e5..3dfa82e 100644
--- a/src/types.ts
+++ b/src/types.ts
@@ -83,6 +83,12 @@ export interface HytaleServerConfig extends HytaleTrackerConfig {
   patchlines: string[]
 }
 
+export interface HytaleBlogConfig extends ModuleConfig {
+  enabled: boolean
+  pollIntervalMinutes: number
+  chatIds: (string | ChatDestination)[]
+}
+
 export interface ApiConfig extends ModuleConfig {
   enabled: boolean
   port: number